CIMA, a global manufacturer of cash management equipment and cash automation machines, is excited to celebrate our 5-year anniversary of its U.S. headquarters in Houston, Texas. The Houston office opened it’s doors in May 2019. CIMA launched in the United States to grow its market share and service its diverse line of cash management products, including smart safes, back office/front of store cash recycling machines, point-of-service kiosks, and software.
“Before coming to Houston, I worked with CIMA in Australia as a reseller,” said Vik Devjee, Vice President of CIMA Cash Handling America, Inc. “Coming from a position of selling CIMA products, I have a deep admiration for the engineering and diversity of the product range.”
Ramping up operations during the impact of the global pandemic posed challenges. Still, the CIMA America office continued to grow its reputation, relationships, and partner base nationwide through active involvement in trade associations, presentations, trade shows, and face-to-face meetings.
“We knew that the U.S. was the largest and most diverse market for cash management and cash handling solutions with huge untapped opportunities. Add to this the large partner community and the need for a local presence to provide technical support, product information, and supply,” explains Vik. “To really bring the CIMA message to the market, we knew in-person engagement was critical.”
From new partnerships to product launches and client successes, it’s been exciting to join the US market. Follow our journey as we celebrate our innovations and achievements over the past five years.
Product Launches
In the past five years, CIMA America has launched a range of innovative products and have implemented our solutions across multiple non-bank segments from grocery and convenience stores, casinos, theme parks, cannabis dispensaries and education. Below are a few of our innovative products launched over the past five years:
AST9000
A cassette-based, cash-in cash-out teller cash recycler (TCR). Designed for retail environments/bank branches with high cash processing volumes.
INLANE Customer-Facing Range
A compact, consumer-facing note and coin recycling solution designed to be implemented at the Point of Sale (POS).
SDM50
An ultra-compact banknote deposit machine (smart safe) designed for low cash volume applications where moving notes to a secure safe is essential.
INLANE300 DEPO Plus
A compact recycler that allows small retailers to enjoy the features of a cash recycling system with a fully integrated screen and printer, surplus coin/note management, and self-sealing stacking bag technology.
Partnerships
CIMA Certified Partners have access to the full portfolio of hardware that can be configured to meet the back-office and point-of-sale needs of banking, hospitality, fast food, QSR, ticketing, venues, retail services, bill payment, and other businesses that want to streamline and reduce their cost of handling cash.
“Before the Houston office opened, CIMA’s traditional presence in the U.S. market was through a partner community servicing primarily financial institutions for our TCR range,” Vik explains. “One of our top priorities for the U.S. office was identifying and establishing new partner relationships in retail, gaming, hospitality, and other industries. I am pleased to report that in the past five years, we now have cornerstone partners in these categories. I am grateful for all the new companies we proudly call CIMA Partners. Seeing our brand resonate so well across so many industries is rewarding. I look forward to seeing even more growth in the next five years!“
Purpose
The ultimate purpose of CIMA’s product line is to help businesses reduce cash management costs through a broad range of smart safes, back office/front-of-store recycling systems, point-of-sale kiosks, and software. For over 65 years, CIMA has innovated the cash management industry and continues to lead the market with new developments. CIMA products are sold in over 45 countries via a network of certified partners.
